Designer Spotlight: DUR DOUX :AVANTE-GARDE INTERPRETATION

Hi guys,
So i had someone ask me why i never seem to have editorials or designer posts on my blog.  To be honest it hasn’t been something i have thought much of. But after some careful thinking, I came to the conclusion that it would do me some good, and i suppose my readers as well and possibly the designers. So why not start tackling this.

Why the designers? I could easily write about already well established designers but most blogs are full of them anyway. So how do i tackle this differently? By finding upcoming designers worldwide and showing my readers there options (for those interested in shopping).  I find that discovering new designers is a good way of keeping your style unique and free of uniformity. So for my first entry of what i hope would be the first of many lets take a look at

MY IMPRESSION

What first got me was the background of their site. Black crock leather wallpaper, it was a statement which i guess gives you an idea that you are about to step into something edgy and possibly dark.

ABOUT

The Designer’s name is Najla Burt who actually happens to be a Floridian, now a New Yorker. Educated and graduated from the Parson School of Design in 2012. Worked for notable brands such as Alexander Wang, Pierre Balmain, MM6 Maison Martin Marigela and Viktor & Rolf.designers.

GOAL

Since starting her line, Najla has moved the brand not just in Edginess, but towards feminine dark Avant-garde looks that can be interpreted into daily wear.

THE BRAND

Dur Doux, pronounced (dur “do”), translates to Hard/Soft.  Najla intends to play with unexpected shapes, details and fabrication. The essence of the brand is strong, sensual, edgy, feminine and sophistication. She interprets it as a play hard and soft elements.

Thanks for peeking in
Xoxo
Chioma